As a marketing manager at the Aramark-managed Asilomar Conference Grounds, I provide promotional and revenue-generating support to the sales team for both leisure and group business, as well as to the operations, retail and restaurant components at our facility.
I manage both digital and traditional marketing campaigns in conjunction with our Phoenix-based corporate leisure marketing office to meet the departmental goals set by California State Parks.
My passion and niche are digital and social media marketing. I help create blog content relevant to our property. You will often catch me with my camera, taking candid shots or streaming a Facebook Live.
Every business has a story to tell, and I enjoy helping companies tell theirs. My goal is to educate our audience about Asilomar’s uniqueness while making them feel like they are with me on the ride!
Asilomar has many stories to tell like it is a California State Park open to the public, or renowned architect, Julia Morgan designed its historic buildings. But most importantly, I love to promote our people and our culture. You will never find another property like ours!
I am originally from the small town of Visalia in California’s Central Valley. I currently live in Salinas with my husband and daughter. In my spare time, I enjoy Zumba, hiking, dancing and exploring Monterey County. I am lucky to live in such an eventful area - one day you can be enjoying the California Rodeo in Salinas, the next in South Monterey County visiting vineyards in Soledad, and the next listening to live music and sipping on some wine next to the beach in Pacific Grove or Monterey!
Make sure to look out for upcoming blog posts on different things to do on, and learn about, the Monterey Peninsula. If you need some marketing tips, please check out my blog Keeping it Local!
If you would like to connect with Vanessa Parra, Marketing Manager, Asilomar Hotel & Conference Grounds, please email her at parraramirez-vanessa@aramark.com or on LinkedIn